{"title":"The Alvar","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArchitecture for your floor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Alvar is Rovelle's signature sculptured rug — hand tufted with a deeply carved relief that catches the light differently at every hour of the day. Geometric forms meet organic texture in a piece that doesn't just complete a room, it defines it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in three carefully considered colourways — each one named after the natural world that inspired it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eChoose yours.\u003c\/p\u003e","products":[{"product_id":"the-alvar-ivory-sand","title":"The Alvar | Ivory Sand","description":"\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDescription\u003c\/h6\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome rugs complete a room. \u003cstrong\u003eThe Alvar | Ivory Sand softens it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA \u003cstrong\u003esoft, modern abstract design in warm cream and pale beige\u003c\/strong\u003e — built with a \u003cstrong\u003e100% polyester face for everyday durability\u003c\/strong\u003e, and a non-slip cotton-poly backing for stability underfoot.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIvory Sand is the quiet anchor. The kind of tone that lives effortlessly with bouclé, oak, and linen — \u003cstrong\u003emodern enough to feel current, restrained enough to last\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe rug you build a room around.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003ePlease note: The Alvar may take 1–3 weeks to fully settle after unrolling. Corners may curl initially — this is natural and resolves as the rug relaxes into shape. Daily use or light weights on the corners helps the process.\u003c\/em\u003e\u003c\/p\u003e","brand":"Rovelle Home","offers":[{"title":"80x150cm","offer_id":53019355283722,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"120x170cm","offer_id":53019355316490,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":53019355349258,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true},{"title":"67x230cm","offer_id":53019355382026,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3199\/3354\/files\/kling_20260519_IMAGE_Image1_Ima_1834_3.png?v=1779146057"},{"product_id":"the-alvar-sea-moss","title":"The Alvar | Sea Moss","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDescription\u003c\/h6\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome rugs fill a room. \u003cstrong\u003eThe Alvar | Sea Moss grounds it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA \u003cstrong\u003esoft, modern abstract design in calming sea moss green tones\u003c\/strong\u003e — built with a \u003cstrong\u003e100% polyester face for everyday durability\u003c\/strong\u003e and a non-slip cotton-poly backing for stability underfoot.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSea Moss brings natural warmth and quiet biophilic calm to any space. The kind of tone that pairs with cream linen, natural oak, and considered plant life — \u003cstrong\u003emodern enough to feel current, grounded enough to feel timeless\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe rug that brings nature in without the noise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003ePlease note: The Alvar may take 1–3 weeks to fully settle after unrolling. Corners may curl initially — this is natural and resolves as the rug relaxes into shape. Daily use or light weights on the corners helps the process.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rovelle Home","offers":[{"title":"80x150cm","offer_id":53020924576010,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"120x170cm","offer_id":53020924608778,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":53020924641546,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true},{"title":"67x230cm","offer_id":53020924674314,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3199\/3354\/files\/kling_20260519_IMAGE_Slow_cinem_2153_0.png?v=1779150581"},{"product_id":"the-alvar-midnight","title":"The Alvar | Midnight","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDescription\u003c\/h6\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome rugs fill a room. \u003cstrong\u003eThe Alvar | Midnight owns it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA \u003cstrong\u003esoft, modern abstract design in deep midnight blue tones\u003c\/strong\u003e — built with a \u003cstrong\u003e100% polyester face for everyday durability\u003c\/strong\u003e and a non-slip cotton-poly backing for stability underfoot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMidnight brings drama and depth to any space. The kind of tone that anchors a cream bouclé sofa, contrasts against warm oak, or adds richness to a minimal bedroom — \u003cstrong\u003emodern enough to feel current, restrained enough to last\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe rug that commands attention without demanding it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003ePlease note: The Alvar may take 1–3 weeks to fully settle after unrolling. Corners may curl initially — this is natural and resolves as the rug relaxes into shape. Daily use or light weights on the corners helps the process.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rovelle Home","offers":[{"title":"80x150cm","offer_id":53021171515658,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"120x170cm","offer_id":53021171548426,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":53021171581194,"sku":null,"price":189.0,"currency_code":"GBP","in_stock":true},{"title":"67x230cm","offer_id":53021171613962,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3199\/3354\/files\/kling_20260519_IMAGE_Image1_Ima_2202_2.png?v=1779151322"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3199\/3354\/collections\/kling_20260510_IMAGE_Birds_eye__5523_1.png?v=1778420490","url":"https:\/\/rovellehome.com\/collections\/the-alvar.oembed","provider":"Rovelle","version":"1.0","type":"link"}